Meet Aaron

Aaron Roby is EVP, Advisor Consultant at Advisors Resource Company, where he works closely with financial advisors and agents to uncover planning opportunities and develop customized strategies for their clients. A graduate of The Ohio State University, Aaron has spent more than 30 years building relationships within the financial services industry. He brings a consultative, relationship-driven approach focused on helping advisors grow their practices while delivering meaningful solutions to the families and businesses they serve.

Throughout his career, Aaron has specialized in life insurance, wealth accumulation strategies, advanced markets, and long-term care planning solutions. His background includes leadership and business development roles within the life insurance industry, giving him a broad perspective on both product strategy and advisor relationship management. Aaron is passionate about helping advisors simplify complex planning ideas and position themselves as trusted resources for their clients.

Aaron believes the best advisor relationships are built through consistency, strategic guidance, and long-term partnership. At ARC, he is committed to helping advisors identify opportunities, strengthen client relationships, and create more comprehensive planning conversations.

Aaron lives in Texas with his wife, Debbie, and has two grown sons. Outside of work, he enjoys spending time with family, working out, traveling, and walking their dogs.