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Meet Jordan

Jordan Pence

President
 

Email: Jordan.Pence@advisors-resource.com

Phone: (972) 338-9655 ext. 102

About Jordan

Jordan is President at Advisors Resource Company with extensive experience in financial planning, tax planning, executive compensation strategies, business owner planning, and life insurance design. He is passionate about helping advisors, agents, tax professionals, and their clients make smarter financial decisions through proactive, holistic planning.

Since beginning his professional career in 2010 after earning his Bachelor of Business Administration in Finance from the University of Arkansas at Fayetteville, Jordan has built a reputation for thoughtful strategy, creative case design, and a deep commitment to helping advisors elevate the way they serve their clients.

Jordan believes the best advisors are those who lead with education, strategy, and the client’s best interest in mind. At ARC, he helps advisors become more proactive and holistic in their approach, allowing them to better serve their clients while building stronger, more efficient practices.

This philosophy has helped Advisors Resource Company and many of its partner advisors achieve continued success and recognition within the life insurance industry. In 2020, Jordan became a Certified Financial Planner® professional, further strengthening his ability to support advisors, tax professionals, business owners, and their clients with comprehensive planning strategies.

Today, Jordan is driven by one clear mission: to help people make smart financial decisions through proactive, holistic guidance. He believes that when advisors embrace this approach, they are better equipped to use their time effectively, deliver more meaningful advice, and create better outcomes for their clients.

Jordan lives in Flower Mound, Texas, with his wife, Claudia, and their three children, Thomas, William, and Piper.

Your Trusted Partner in an Evolving Industry

As the financial services landscape shifts, we remain a constant—offering innovative insurance solutions, hands-on support, and a deep bench of industry knowledge. Whether you’re focused on wealth transfer, business planning, or retirement strategies, our team is here to help you deliver exceptional value to your clients.

Our Purpose

To inspire confidence through expertise and exceptional service.

What We Do

We empower advisors to serve their clients confidently by providing expert support, simplified solutions, and unmatched service in life insurance and annuities.

Meet Jordan

Meet the Rest of Our Team

The Advisors Resource team brings decades of experience, deep industry insight, and a relentless commitment to helping advisors succeed. With a hands-on, relationship-driven approach, we become an extension of your practice—empowering you to grow with clarity and confidence.

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Aaron Roby

EVP, Advisor Consultant

Email: Aaron.Roby@advisors-resource.com
Phone: (972) 338-9655

Meet Jordan

Ralph Pence

Former Chief Actuary

 

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Chris Workman

Case Design Specialist

Email: Chris.Workman@advisors-resource.com
Phone: (972) 338-9655 ext. 107

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Madelyn Nelson

Marketing Director

Email: madelyn.nelson@advisors-resource.com
Phone: (972) 338-9655 ext. 108

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Alex Gonzalez

Sales Development Representative

Email: alex.gonzalez@advisors-resource.com
Phone: (972) 338-9655 ext. 109

Caleb Headshot

Caleb Carlisle

Sales Development Representative

Email: caleb.carlisle@advisors-resource.com
Phone: (972) 338-9655 ext. 106

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Will Walker

Director of Underwriting Services
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Mike Johnson

Director of Member Services – ABLTC
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Ken Turscak

Chief Underwriter

Events

We believe independent advisors deserve more than just transactional support—they deserve a true strategic ally. At Advisors Resource, your growth is the measure of our success. That’s why we’ve built a firm that invests in your long-term vision, delivering not just insurance solutions, but the confidence to expand, adapt, and lead in a competitive marketplace. We see your potential and provide the infrastructure, expertise, and encouragement to help you reach it.

Every advisor’s path is unique, and we’re here to walk alongside you at every step. Whether you’re just launching your practice or scaling an established business, our team brings the insight and innovation needed to help you break through to the next level. When you work with Advisors Resource, you’re gaining a partner that believes in your purpose, shares your ambition, and works relentlessly to help you build something that lasts.

Your Growth is Our Mission.

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